About us

Our purpose:

TO BREAK CITY-NATURE BOUNDARIES, EMPOWER EXPLORERS TO MOVE FREELY BETWEEN URBAN AND WILDERNESS.

As a leader in outdoor lifestyle, we are committed to making outdoor activities more accessible and sustainable. Whether you need a tent for weekend camping or professional gear for ski season, Borderline can meet your needs in the most suitable way—be it through purchase, rental, or second-hand trading.

Curated Retail

Carefully selected outdoor gear that combines design aesthetics with professional performance.

Equipment Rental

Professional gear rental services for short-term outdoor activities.

Gear Storage

Professional seasonal equipment storage solutions for urban residents.

Community Events

Organizing outdoor activities, providing gear usage guidance and maintenance advice.

OUR STORY

Borderline is an innovative outdoor gear retailer specializing in discovering and introducing the world's most promising emerging outdoor brands. Our product range covers all scenarios from urban commuting to professional outdoor equipment, including technical apparel, camping gear, and ski equipment.

As a leader in outdoor lifestyle, we do more than just provide exceptional products - we're building a vibrant outdoor community. Each item in our collection is carefully curated to ensure it meets both the performance requirements of professional outdoor activities and the aesthetic demands of modern urban life.

We believe that excellent outdoor gear should be a perfect fusion of functionality and design. Whether you're commuting in the city, camping on weekends, or embarking on ski adventures, Borderline offers the most suitable gear choices for your outdoor pursuits.

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OUR VALUE PROPOSITION

Boundless Exploration

Breaking down the barriers between urban life and nature, we create opportunities for adventure anytime, anywhere. We advocate for a limitless lifestyle, allowing everyone to discover themselves through exploration.

Symbiotic Design

Aesthetics and functionality are no longer opposing forces. We pursue the ultimate in harmonious beauty, ensuring that every product achieves a perfect balance between practicality and visual appeal.

Circular Responsibility

Each purchase is an investment in the future. We foster a lasting relationship between our products and the planet, dedicated to promoting sustainable community responsibility.