Picture was founded in 2008 in France by three friends, Julien, Jérémy and Vincent, and still works from offices near Clermont-Ferrand and in Annecy. It calls its clothing eco-designed: recycled polyester from the start, repair centres since 2008 and B Corp certification since November 2019. Its jackets are made mainly in Turkey and China, with laminating in Taiwan, across 22 factories.
Most Picture 26/27 styles use The CIRCULAR, a polyester made from about 60% factory offcuts and 40% used polyester garments, broken down and re-polymerised; the GORE-TEX styles use 100% recycled polyester. The water repellency is PFC-free, Teflon EcoElite on the Dryplay styles, and many pieces carry GRS and OEKO-TEX Standard 100 labels.
The Merassen jacket, Object pants and women’s Gravita use a GORE-TEX ePE membrane; Picture rates the Merassen and Object at 28,000 mm waterproof and 28,000 g breathable. The other styles use Picture’s Dryplay membranes at 20K/20K (Object jacket, Exa, Zoya, Akna) or 10K/10K (Luma, Nitric, Puffer, Brita). Merassen, Object, Exa and Akna are fully taped; Luma, Zoya, Puffer and Brita are taped at the critical seams.
All Picture Organic Clothing
23 products this winter
Questions
Asked in store, answered by our fitters
How does Picture fit?
It depends on the style: Straight (Merassen, Object, Exa, Zoya, Nitric, Gravita), Relaxed (Luma, Akna, Puffer) or Regular (Brita, Arcca, Velora). On the men’s chart an M fits 175–179 cm; Picture’s models wear an L at 1.84 m (men) and an M at 1.75–1.79 m (women).
What is the lifetime repair warranty?
After the 2-year legal guarantee, Picture repairs its technical jackets, pants and mid-layers for free for life: seams, zips, buttons and lost trims. It covers the original buyer with a receipt from an official retailer; outside the EU, claims start with the retailer, so bring it to us.
How do I wash it?
At 30 °C, with no tumble dryer, bleach or dry-cleaning; iron on low (110 °C or less) if you need to.