Our Story

New generation of outdoor gear retailer

OUR STORY

Between the concrete of the city and the starry sky of the wilderness, there exists an invisible borderline. Borderline was born on this line, created for explorers whose souls belong both to the city and yearn for nature.
Our story began during a snowstorm in Toronto. When founder William, during a ski trip, had to cope with the mountain cold while considering his fashion needs back in the city, he realized: Why do we constantly have to switch gear and identities between different worlds?
Why wasn't there a retailer offering both professional and stylish comprehensive outdoor solutions?Thus, in a small cabin by Lake Ontario, accompanied by the warmth of a fireplace and the aroma of hot chocolate, the Borderline concept took root in the hearts of like-minded outdoor enthusiasts. We're not just designing products; we're redefining a lifestyle—one unconstrained by boundaries.

This realization led us on a worldwide journey to discover and curate innovative emerging outdoor brands. From Nordic minimalist designers crafting multifunctional urban backpacks to Japanese tech-fabric experts developing all-weather functional clothing; from Canadian homegrown brands creating warmth solutions to European artisans crafting camping equipment – we bring together the world's most promising outdoor brands under one roof.

At Borderline, we believe boundaries aren't limitations but sources of innovation. Each product we carefully select tells a story of perfect harmony between design and functionality. Whether it's morning city commutes, weekend camping adventures, or winter ski trips, we offer the most suitable gear choices for every occasion.

More importantly, we're not just a retailer – we're a vibrant outdoor community. Through organizing outdoor activities, sharing practical gear knowledge, and advocating environmental consciousness, we're building a lifestyle community that spans city and wilderness.

Join Borderline and become a boundary explorer. Because the most extraordinary stories unfold when boundaries are crossed.